Simple story for a complex world

A creative team working with National Geographic took  a complex idea and distilled it into a simple script:

7 billion is a big number
By the end of 2011 you will be 1 of 7 billion people living on earth
It would take 200 years just to count to 7 billion out loud
7 billion steps would take you around the globe 133 times
In 1800 the world’s population was 1 billion
130 years later 2 billion (1930)
1960 3 billion
1974 4 billion … script continues below

Before you watch the clip, imagine this script as bullet points flying into a bad PowerPoint presentation.

The difference is design.

1987 5 billion
1999 6 billion
2011 7 billion
8 billion
In 2045 it could be 9 billion
About every second 5 people are born
2 people die
In the time you’ve watched this video
Our population has increased by 163 people, 164, 165, 166, 167, 168, 169, 170
And nearly everywhere we’re living longer
In 2010 the average person lived 69 yrs
In 1960 the average person lived 53 yrs
In 2008 for the first time ever more of us lived in cities than rural areas
Megacity = population > 10 million
In 1975 there were 3 megacities: Mexico City, Tokyo, New York
Right now there are 21 megacities
By 2050 70% of us will be living in urban areas
But we don’t take up as much space as you’d think
Standing shoulder to shoulder all 7 billion of us would fill the city of Los Angeles
So it’s not space we need, its balance
5% of us consume 23% of the world’s energy
13% of us don’t have clean drinking water
38% of us lack adequate sanitation
7 billion people speaking more than 7,000 languages, living in 194 countries
7 billion reasons to think about 7 billion
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